BANFF 2012: First social TV audience ratings system, Seevibes TV Ratings, launches in Canada
|June 14, 2012|
BANFF - Social TV audience measurement company, Seevibes, used the Banff International Media Festival to inaugurate Seevibes TV Ratings.
This service, accessible at www.seevibes.com/top, allows users to view the ratings of Canadian TV shows via the experience viewers share on social media. Seevibes offers broadcasters and media professionals exclusive data on the television audience to help them valorize their TV programming and optimize their cross-media ad campaigns.
For Seevibes president Laurent Maisonnave, "Canadians spend more than 28 hours a week watching television and the latest studies show they still love their TV. But social media have changed their relationship with television,” he said in a release. Seevibes realized that for the 18 million Canadians on social networks, it's become common practice to share commentary on TV shows via Facebook and Twitter – and that broadcasters want not only to tap into the conversation, but measure it.
"More than 80% of viewers share their attention with a second screen in the living room - on a smartphone or a tablet," according to Maisonnave. "After changing how people watch TV, social networks are now transforming the programs that take the most advantage of viewers' strong engagement. The public is very receptive to the integration of social media with TV commercials."
Seevibes customers, including Shaw Media, TVA, the Canada Media Fund and NPA Conseil, have quickly profited from social TV audience data, says the company. "Thanks to exclusive data provided by Seevibes, Groupe TVA was able to grasp the considerable public engagement with Star Académie and make it more competitive with its competition." says Philippe Rincon, Head of Strategic Planning, Groupe TVA.