DENVER and TORONTO - World Fishing Network is partnering with Casting for Recovery in their mission to improve the quality of life for breast cancer survivors.
WFN is helping to generate awareness to the connection between fishing and breast cancer therapy to its audience of 46 million anglers throughout North America by turning its website pink for the week of Oct. 15 - 21. By promoting the mission of Casting for Recovery, WFN is highlighting the fact that the fishing community is actively engaged in supporting breast cancer survivors after diagnosis and treatment.
"October is designated Breast Cancer Awareness Month, and WFN is proud to partner with Casting for Recovery and aid in their mission to provide an opportunity for women whose lives have been profoundly affected by this disease to gather in a natural setting and learn the sport of fly fishing at no cost to them," said Pam Stinson, Senior Director of Marketing for WFN. "We encourage our viewers to visit Casting for Recovery online, watch their videos and consider donating to this worthwhile cause not only during the month of October, but throughout the entire year."
Casting for Recovery was founded in 1996 in Manchester, Vermont by a breast cancer reconstructive surgeon, Dr. Benita Walton, and a professional fly fisher, Gwenn Perkins. The program grants breast cancer survivors the opportunity to experience something new and challenging while enjoying beautiful surroundings within an intimate, safe and nurturing structure. Founded on the principles that the natural world is a healing force, Casting for Recovery has received endorsements from medical and psychosocial experts for its innovative healing program model.
Women at any age and stage of treatment and recovery from breast cancer are eligible to benefit from the Casting for Recovery experience in not only the United States and Canada, but the United Kingdom, Ireland and New Zealand as well. Weekend retreats, which promote healing for women at no expense to them, incorporate counseling, educational services and the opportunity to meet new friends while learning about fly fishing. Participants are provided with an experience that promotes coping and problem-solving skills while gaining self-esteem by learning news skills as a commitment to the future.
Fishing for online deals
WFN has also announced a new website dedicated exclusively to fishing and outdoor enthusiasts. All Fishing Deals, is designed to scan hundreds of daily deal and retailer sites to present discounted vacation, gear, tours, products and service offers to anglers – all in one place.
“There is no longer any need for anglers to surf around to find the best fishing deals for services, merchandise or travel because now they have it all in one place,” said Mark Rubinstein, President & CEO of World Fishing Network. “Anglers should be on the water fishing when they’re not watching WFN, and All Fishing Deals is designed to get them there faster and with better gear so they can catch bigger fish in more beautiful locations. All Fishing Deals is another WFN exclusive that allows us to fulfill our core mission, which is to be the leading entertainment destination and digital resource for anglers throughout North America.”
AllFishingDeals.com aggregates popular deep discount offers that are of interest to anglers from well-known sites like Groupon, TravelZoo and LivingSocial as well as hundreds of sites that provide daily deals. In addition, site visitors can search or browse discount offers and coupons for fishing gear, apparel, electronic goods and more from popular retailers such as Bass Pro Shops, Sports Authority, Sierra Trading Post and a variety of other trusted stores that cater to outdoor enthusiasts.