TORONTO - The Canadian Premium Audience Exchange (CPAX), a new online, real-time bidding exchange service is adding two new networks, V and Télé-Québec. The networks join recently announced Corus and founding partners Shaw Media, Rogers Media and CBC/Radio-Canada.
The participation of V and Télé-Québec further expands and strengthens CPAX's premium French-language opportunities for the advertising community, with Canadian digital advertising inventory now reaching across a wide network of top domains in French. CPAX says it now offers an efficient and cost-effective means of reaching targeted audiences with premium inventory across leading Canadian brands in both English and French.
"V is pleased to join this premium exchange group that allows agencies to buy and advertise in a new and trendy approach. Joining the Canadian Premium Audience Exchange is another way to reach V's active and loyal consumers," declared Marc Giguère, Vice President of Sales and Head of Commercial Operations at V.
"As RTB has come to the forefront of digital media buying, it is important for Télé-Québec to be part of this homogenous group of publishers," said Jean-Jacques Morin, General Manager, Sales and Marketing, Télé-Québec. "There is no doubt in our mind CPAX partners offer the most desirable digital environments and audiences in both French and English."
"The pooling of Radio-Canada.ca, Rogers Media, telequebec.tv and vtele.ca advertising inventory is great news for advertisers looking to reach various Francophone audience members on the Web," commented Jean Mongeau, Executive Director, Revenue Group, French Services, CBC/Radio-Canada. "This new advertising supply model promises to spur further growth of the French-language digital media industry in Canada.”
With CPAX, each media company maintains their unique, direct sales operations with a portion of their inventory flowing directly into CPAX where buyers may bid in real time on each ad impression. Inventory is pooled amongst the companies' digital assets creating a unique opportunity for buyers to target their audience within a diverse, premium pool of brand safe inventory. CPAX launched in May 2012, and is powered by technology developed by AppNexus, the world-leader in real-time advertising technology that serves the largest and most innovative buyers and sellers of online advertising.