Rogers exec shares CTAM U experience in tackling cable industry's most pressing issues
September 21, 2012
TORONTO - From the impact of Netflix, to how social media is changing the way people view TV, Joel Woods says he had the experience of a lifetime mixing with top cable, broadcasting and marketing executives at the 15th annual Cable Executive Management Program at the Harvard Business School (HBS).
As the recipient of the CTAM Canada Fellowship Award, Woods who is Sr. Product Manager, Cable Platform at Rogers, was the only representative from CTAM Canada that attended the program which ran from June 10 to 15, 2012. Woods joined approximately 70 executive-level attendees representing various areas of the production, broadcasting and cable distribution industries.
“The ability to be in attendance with 70+ highly experienced executives from all facets of the TV industry provided incredible dialogue and unique perspectives that have helped to expose me to concepts and ideas I would not have gained otherwise,” writes Woods in detailing his experience.
“…There was a diverse group of highly experienced, executive-level participants that ran the complete gamut of the TV industry. As a case-based learning curriculum, we were exposed to nearly 20 HBS cases over 4+ days.”
The Cable Executive Management at Harvard Business School, sponsored by CTAM Educational is a world class management development experience for high potential cable and media executives in an elite business school environment. Participants study with top Harvard Business School professors and selected industry luminaries within a curriculum that’s built around detailed case study problems.
The program focuses on strategic marketing and business principles through a detailed case study curriculum administered by HBS professors and key industry leaders. Participants enhance their strategic and leadership skills, gain insight into key business challenges and opportunities, and learn from some of the industry’s top leaders and educators.
Woods' CTAM U essay on “How can BDUs and programmers work together to utilize social media to enhance customer engagement and the value proposition of a video subscription?” can be found here.
Having become a corporate patron of the Executive Management Program at the Harvard Business School in 2006, CTAM Canada has committed to sponsor a chapter member to attend the program annually. Participants of the program are chosen through an application process and selected by a special committee made up of CTAM Canada executives.
Applications for the 2013 CTAM Canada Fellowship Award from CTAM Canada will be available in early 2013.