Analysts doubt Rogers' new NHL power play will produce big profits

TORONTO – Rogers’ new 12-year $5.2 billion broadcast and multimedia deal with the NHL may have grabbed headlines across the country, but will likely have little impact on the company’s bottom line, say industry analysts.Rogers Communications executives said Tuesday the deal will be immediately EBITDA-accretive to its Media division, predicting an influx of $25 - $35 million in the first year, rising to more than $60 million per year after that. But Dvai Ghose, managing director/head of research for Canaccord Genuity, pointed out that Rogers Media only accounted for 4% of the parent company’s 2013 third quarter adjusted EBITDA.In a...